A crafted spec cannabis brand rooted in Polish-American heritage, designed to communicate authenticity, clairty and elevated quality.
YEAR
2025
ROLE
Art Director
Graphic Designer
SERVICES
Full Brand Identity
Brand Audit
Art Direction
SOFTWARE
Figma
Photoshop
Illustrator
About the project
In a crowded cannabis market, Zioło needed an identity that felt premium and authentic. The goal was to create a brand that stood apart through clean design, refined visual storytelling, and a nod to heritage - without compromising regulatory clarity or modern aesthetics.
Logo and Wordmark: Clean lines, subtle heritage cues, and versatile for print and digital
Color Palette: Deep greens, muted golds, and neutral tones to convey premium quality
Typography: Elegant serif/modern sans-serif pairing for readability and sophistication
Packaging: Thoughtful hierarchy, clear labeling, tactile textures to enhance sensory perception
The final brand identity merges heritage with modern craft. The wordmark, iconography, and color system create a cohesive experience, while packaging design emphasizes quality quality and authenticity. Zioło is now positioned as a premium cannabis brand, resonating with design-conscious consumers and standing confidently in dispensaries.
Balancing craft authenticity with regulatory clarity was key. By drawing inspiration from heritage and contemporary design, Zioło's identity communicates trust, quality, and sophistication - all while meeting market standards.
We conducted a Brand Audit prior to the identity design process to outline the brand's mission and values, and to analyze its competitors' strengths and differences. Brand Guidelines detailing Logo, Color System and Typography Usage, and Art Directions including photography style, textures for image treatment and brand illustrations.
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Zioło - Premium Cannabis
OVERVIEW
A crafted spec cannabis brand rooted in Polish-American heritage, designed to communicate authenticity, clairty and elevated quality.
YEAR
2025
ROLE
Art Director
Graphic Designer
SERVICES
Full Brand Identity
Brand Audit
Art Direction
SOFTWARE
Figma
Photoshop
Illustrator
About the project
In a crowded cannabis market, Zioło needed an identity that felt premium and authentic. The goal was to create a brand that stood apart through clean design, refined visual storytelling, and a nod to heritage - without compromising regulatory clarity or modern aesthetics.
Logo and Wordmark: Clean lines, subtle heritage cues, and versatile for print and digital
Color Palette: Deep greens, muted golds, and neutral tones to convey premium quality
Typography: Elegant serif/modern sans-serif pairing for readability and sophistication
Packaging: Thoughtful hierarchy, clear labeling, tactile textures to enhance sensory perception
The final brand identity merges heritage with modern craft. The wordmark, iconography, and color system create a cohesive experience, while packaging design emphasizes quality quality and authenticity. Zioło is now positioned as a premium cannabis brand, resonating with design-conscious consumers and standing confidently in dispensaries.
Balancing craft authenticity with regulatory clarity was key. By drawing inspiration from heritage and contemporary design, Zioło's identity communicates trust, quality, and sophistication - all while meeting market standards.
We conducted a Brand Audit prior to the identity design process to outline the brand's mission and values, and to analyze its competitors' strengths and differences. Brand Guidelines detailing Logo, Color System and Typography Usage, and Art Directions including photography style, textures for image treatment and brand illustrations.
Smooth Scroll
This will hide itself!
This will hide itself!
Zioło - Premium Cannabis
OVERVIEW
A crafted spec cannabis brand rooted in Polish-American heritage, designed to communicate authenticity, clairty and elevated quality.
YEAR
2025
ROLE
Art Director
Graphic Designer
SERVICES
Full Brand Identity
Brand Audit
Art Direction
SOFTWARE
Figma
Photoshop
Illustrator
About the project
In a crowded cannabis market, Zioło needed an identity that felt premium and authentic. The goal was to create a brand that stood apart through clean design, refined visual storytelling, and a nod to heritage - without compromising regulatory clarity or modern aesthetics.
Logo and Wordmark: Clean lines, subtle heritage cues, and versatile for print and digital
Color Palette: Deep greens, muted golds, and neutral tones to convey premium quality
Typography: Elegant serif/modern sans-serif pairing for readability and sophistication
Packaging: Thoughtful hierarchy, clear labeling, tactile textures to enhance sensory perception
The final brand identity merges heritage with modern craft. The wordmark, iconography, and color system create a cohesive experience, while packaging design emphasizes quality quality and authenticity. Zioło is now positioned as a premium cannabis brand, resonating with design-conscious consumers and standing confidently in dispensaries.
Balancing craft authenticity with regulatory clarity was key. By drawing inspiration from heritage and contemporary design, Zioło's identity communicates trust, quality, and sophistication - all while meeting market standards.
We conducted a Brand Audit prior to the identity design process to outline the brand's mission and values, and to analyze its competitors' strengths and differences. Brand Guidelines detailing Logo, Color System and Typography Usage, and Art Directions including photography style, textures for image treatment and brand illustrations.
Smooth Scroll
This will hide itself!
This will hide itself!