The development of this hyper-pop pink identity began with Marti’s desire to move away from the typical visual language associated with heartbreak. In early conversations, he described the emotional aftermath of his breakup—feeling physically ill, overstimulated, and numb in waves. Instead of leaning into the dark reds, browns, and clichéd “sadness palettes” that often symbolize this experience, I wanted to reinterpret heartbreak through a lens that felt contemporary, unexpected, and more reflective of how our generation metabolizes emotion. The idea of self-medicating became a natural conceptual anchor—not in a literal sense, but as a metaphor for the ways we soothe ourselves, cope, and try to regain a sense of control. Rather than emphasizing heaviness or pain, I pulled inspiration from the bright, almost comforting familiarity of over-the-counter packaging. There’s something striking about the simplicity and eye-searing colors of products like Benadryl: they’re approachable, recognizable, and strangely reassuring. By channeling that aesthetic into a hyper-pop pink logo system, I aimed to transform a difficult emotional state into something bold, accessible, and culturally relevant—an identity that mirrors both the chaos and the candy-coated resilience of being young, heartbroken, and trying to heal.